Haulotte North America, the American subsidiary of the Haulotte Group, made a lasting impression at the 2025 edition of The ARA Show, held from January 28 to February 1 at the Las Vegas Convention Center. As a key event for the rental industry, the show provided Haulotte with the perfect opportunity to showcase its latest innovations and strengthen relationships with its partners.
An attractive booth and innovative solutions
Throughout the show, Haulotte’s booth drew numerous visitors, drawn by the company’s cutting-edge solutions focused on delivering solutions that meet customer needs. The on-site teams engaged with industry professionals, answered their questions, and demonstrated the performance of the displayed equipment. “Our goal was to show our customers in the rental industry how our machines and service offerings contribute to their operational efficiency while bringing valuable financial benefits to their businesses at the same time,” said Shawn Boone, Zone Manager for the Americas.
Among the equipment presented at the 2025 edition were: HA16 E, a fully electric articulating boom demonstrating Haulotte’s industry leading range extender technology and the market leading 4522 A and 45 XA lightweight booms. In addition to the equipment, Haulotte also showcased the FASTN active and universal anchoring system, which recently won the Best Safety Innovation award at the 2024 Working at Height Awards. Demonstrated on the Sigma 16 PRO, the system garnered significant interest from visitors.
Also present on the booth was a prototype crawler machine outfitted to transport scaffolding through rough terrain on job sites. Showcasing Haulotte’s dedication to customer centric innovation, the machine was used to inspire customers to discuss their ideas of how crawler type machines can be used to improve productivity on job sites.
“We had great attendance and very constructive discussions with our customers and partners” said Paul Jensen, Product Manager for Haulotte North America.
A key event shaping the future of the industry
The ARA Show remains a premier platform for manufacturers and rental companies, allowing Haulotte USA to reaffirm its commitment to providing safer, high-performance, and market-adapted solutions. The 2025 edition was an excellent opportunity to highlight the group’s latest advancements and share upcoming industry trends. Building on this success, Haulotte USA continues to grow and support its customers with state-of-the-art equipment and ever-improving services.
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